But :p

NAKED :p

This video for the Axe body wash shows the sexual intent clearly. In the beginning the man is in the shower, shown using the body wash. His bathroom happens to collapse onto a dance studio full of women. As soon as he starts moving so do they. So there's some dancing going on. Mind you that the entire time the man is naked and covered in the axe body wash. When the dance skit is over, he steps out of the dance studio and comes across with a woman who looks like she is naked but with something covering, not sure. Then the two of them are on each other and then the camera goes to the dancers which make a motion for sex.
The marketing industry is saying that wearing this product will attract women. The axe body wash scent will make the women crave for the man who is wearing it. In most axe commmericals the women are jumping impulsively on the men because of it. From personal experience, I heard some guys actually believe that the smell will arouse women therefore they buy the product. And the marketing industry is aiming for just that; that the consumer will believe that the product can actually allure women towards them. Mainly advertised to men will low self-esteem I believe.